This Privacy Policy outlines how Asmart (asmarthaier.com) collects, processes, stores, and protects your personal data in compliance with the Saudi Personal Data Protection Law (PDPL) and other applicable regulations in the Kingdom of Saudi Arabia.

1. Who We Are

Asmart Haier is an e-commerce platform based in the Kingdom of Saudi Arabia. Our primary role is as a Data Controller for any personal information collected through our website, customer support channels, and sales operations.

2. Information We Collect

• Full Name, Email Address, Phone Number
• Billing and Shipping Address
• Payment Details (processed securely via PCI-compliant third parties)
• Login credentials (hashed)
• Device data (IP address, browser type, operating system, device type)
• Cookies and usage data
• Marketing preferences

3. Legal Bases for Processing

• Contractual necessity (e.g., to fulfil your order)
• Legitimate interests (e.g., fraud prevention, service improvements)
• Legal obligation (e.g., for tax and regulatory compliance in KSA)
• Consent (e.g., for email marketing)

4. How We Use Your Information

• To process transactions and deliver orders
• To create and manage user accounts
• To respond to enquiries and support requests
• To improve website usability and user experience
• To send transactional or marketing communications
• To comply with Saudi laws and regulations

5. Cookies and Tracking Technologies

We use cookies to:

• Enable site functionality (essential cookies)
• Analyse usage patterns (analytics cookies)
• Serve personalized content (functional cookies)
• Measure advertising effectiveness (marketing cookies)

6. Google Analytics & Third-Party Tools

We use Google Analytics and similar services to understand user behavior. These tools collect anonymized data such as page views, session durations, and bounce rates. You can opt-out via Google’s opt-out tool.

7. Third-Party Sharing

• Payment gateways (Mada, STC Pay, PayPal)
• Delivery providers (Saudi Post, Aramex, DHL, SMSA)
• Marketing platforms (Brevo, Mailchimp – with consent)
• Legal or regulatory authorities in Saudi Arabia when required by law

8. International Data Transfers

Your data may be processed or stored in countries outside Saudi Arabia. Where this occurs, we ensure adequate safeguards are in place in compliance with the PDPL, such as contractual clauses or government-approved mechanisms.

9. Your Rights

Under the Saudi PDPL, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to certain processing activities
• Withdraw consent for marketing at any time
• Lodge a complaint with the Saudi Data & AI Authority (SDAIA)

To exercise any of these rights, email us at info@asmarthaier.com.

10. Marketing Communications

If you opt in, we may send you promotional emails. You can unsubscribe at any time via the “unsubscribe” link in our emails or by updating your preferences in your account settings.

11. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes described above, including for legal and tax compliance in Saudi Arabia.

12. Data Security

We use secure HTTPS protocols, firewalls, and encryption to protect your data. However, no system is entirely secure. You are responsible for keeping your login credentials safe.

13. Children’s Privacy

We do not knowingly collect data from anyone under the age of 13. If you believe a child has provided us with personal data, contact us and we will promptly delete it.

14. Changes to This Policy

We may update this policy to reflect changes in laws or business practices. Any changes will be posted on this page with the updated effective date. We recommend reviewing this page periodically.

15. Contact Us

• Email: info@asmarthaier.comm
• Website: https://asmarthaier.com
• Phone: +966-572119676